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A Taste of Monterey
Client Since: June 2007
Industry: Mult-Channel Wine Merchant
Submerce System: Submerce Point of Sale, Order Management Solution, eCommerce and Club Management
THE CHALLENGE:
A single application that could effectively manage a single set of customer account and product records across multiple locations that offered customizable club processing, content and eCommerce managment.
THE SOLUTION:
A Taste of Monterey takes advantage of Submerce’s Multi-Location Inventory Management system that offers seamless product inventory management and depletion in multiple locations based on order source and sales channel. With rollover product depletion and automated transfer requests, ATOM saves hours of product management work on a daily basis. Inventory depletion reports will provide detailed product sales information that will help their management team make educated business decisions based on their customer purchasing trends that were never before available in an affordable and easy-to-manage platform.
"We're very happy with the one-on-one relationship we have with A Taste of Monterey as this has been win-win for both companies", says Jonathan Elliman, Chief Technology Officer at Submerce. "Their insight into the wine merchant market has been a great help to bounce future features and ideas for the Submerce platform and we look forward to working closely with them", continues Elliman. "Not only has A Taste of Monterey a great example of how Submerce can provide an affordable technology solution, it's also a great example of a collaborative environment when it comes to marketing, design and business development." By utilizing the Submerce platform, A Taste of Monterey is not only saving time, they are saving money in operating costs by having a single solution provider deliver on a comprehensive web-based solution which handles everything from customers and products to orders and club shipments are available that is available 24/7 anywhere in the world. The advantages of a web-based solution are many, but one that sticks out the most for A Taste of Monterey is customer relationship management. With multiple stores and a busy eCommerce-enabled website, customers can place orders online and pick them up in the store, to shopping at any of the stores with easy access to their order history in just a few clicks. So if a customer walks into their Salinas store, they can view all their orders; whether placed online, part of a club shipment or from their Cannery Row location. This helps customer service representative provide the ultimate service when it comes to account queries, order status updates, account information changes, product recommendations and much more. You can visit the A Taste of Monterey website by going to www.tastemonterey.com |
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Blicker-Pierce-Wagner
Client Since: May 2006
Industry: Online Wine Merchant
Submerce System: Submerce Order Management Solution, Supply Chain Management Inventory Management Module, eCommerce and Club Management
THE CHALLENGE:
A single application that could effectively manage a single set of customer accounts tied to a sophisticated product management and supply chain inventory system that would allow customers to purchase wine at any of the three stages of inventory status; In Stock, In Transit and Pre-Arrival. The system had to manage thousands of products with 60+ product details, hundreds of customer mailing lists, offer advanced customer data mining tools and allow both admin and customer self-service order and account management.
THE SOLUTION:
In less than 2 months, Submerce delivered a comprehensive web-based customer, product and order management solution that included a custom-designed inventory management module that can handle three status of inventory; In Stock, In Transit and Pre-Arrival. The inventory system allows customers and phone sales representatives sell any product in any status while mixing multiple statuses of the same product in a single order, allowing Blicker-Pierce-Wagner to offer wines that may not be physically in stock. Coupled to Submerce's comprehensive account and order management solution, both customers and administrators have real-time access to orders and account records.
"Having real-time access to data and the ability complete in-depth data mining has been a major competiive advantage to Blicker-Pierce-Wagner", says Tim Holtermann, Senior Programmer at Submerce. "Working closely with the customer and designing the entire system on paper before committing to programming was essential to the success of the project as well as keeping to a budget", continues Holtermann.
After nearly three years of running on the Submerce platform, Blicker-Pierce-Wagner continues to dominate the buying and selling of fine wines and rare vintages on the internet for less. This is done by using a very small and efficient workforce that takes advantage of the automation tools that Submerce offers such as UPS and FedEx integration, credit card processing and customer service functions. By having a smaller staff, Blicker-Pierce-Wagner not only can reduce their operating costs, but can also provide a level of hands-on customer service that their customers expect day or night. Customers can log into their online account, place orders, check current order status, track packages and read weekly newsletters regarding their latest cellar offerings.
Blicker-Pierce-Wagner heavily relies on the Submerce Order Management Solution extensively to handle inbound/outbound phone sales which includes customer relationship data points such as tasting notes, ratings and upsell/ crossell opportunities. Tied directly to their customer accounts, products and entire order history, sales reps have over 60+ data points on products and potentially hundreds on a single customer that can help recommend the purchase of wines based on history or related items that are currently available. Customer service representatives can leave notes on accounts as well as customers that allows a virtual conversation take place regarding past, current and future orders.
Lastly, Blicker-Pierce-Wagner takes full advantage of Submerce Search Engine Optimization (SEO) tools that come standard in any installation. This allows their product management team apply metatags to products driving traffic from all points of the globe. So, it's not uncommon for their website to receive multiple orders from the United Kingdom, Germany, Japan, Russia and more- making a small company that is based in a tiny Napa Valley town write an international success story.
You can visit the Blicker-Pierce-Wagner website by going to www.bpwine.com |
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Stryker Sonoma
Client Since: March 2009
Industry: Winery
Submerce System: Submerce eCommerce and Club Management
THE CHALLENGE:
THE SOLUTION:
You can visit theStryker Sonoma website by going to www.strykersonoma.com |
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Robert Keenan Winery
Client Since: May 2009
Industry: Winery
Submerce System: Submerce Order Management Solution, Point of Sale, QuickBooks Integreation, eCommerce and Club Management
THE CHALLENGE:
THE SOLUTION:
You can visit the Robert Keenan Winery website by going to www.keenanwinery.com |
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Soter Vineyards
Client Since: September 2009
Industry: Winery
Submerce System: Submerce Point of Sale, eCommerce and Club Management
THE CHALLENGE:
THE SOLUTION:
You can visit the Soter Vineyards website by going to www.sotervineyards.com |
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Come back soon to read great success stories about some of our clients and how Submerce was able to meet their specific needs in our case studies. |
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